Integrated Strategy - the 2e-volve advantage

Integrated strategy - the
2e-volve advantage

The online world offers many new challenges for a brand aiming to communicate a coherent message.

Getting the point across
We look at all online channels to identify which ones will appeal to your target audience. From this we can begin to work out the type of communications that will suit each channel.
Next, we need a clear message - in the past we’ve created integrated brand experiences that cover brand websites, blogs, widgets and social networking spaces all supported by banner and search engine marketing activity for our clients’ advertising campaigns.

Real, verifiable results
The wonderful thing about brand-building online is that it's completely trackable. Our integrated campaigns undergo the same rigorous analysis and ongoing improvement as anything else we do. We track activity in all areas to enhance your campaign’s reach and effectiveness.

Business Toolkit

Web design and development to bring your web presence to live.
Search engine optimisation to give you the top ranking on Google, Yahoo! and Bing.
Search engine marketing to give you the best ROI with pay-per-click advertising.
Custom Software development to deliver high-quality business software uniquely tailored to your needs.
WebPower web publishing platform to deliver outstanding dynamic website - created by designers for designers.
vCampaign email marketing engine for creating, sending and analysing email marketing campaigns, with distribution list management and sub-grouping.
vShop e-commerce system for flexible online shopping.
Search Engine Marketing

PPC is without a doubt one of the most powerful and flexible marketing channels available. To get the best returns possible you need some real expert knowledge. 2e-volve’s search engine marketing team have developed a process that’s proven to be successful again and again:

We take everything into account

  1. Thorough research
    Every client is different so we research your website, your company and your marketplace before deciding on how to structure your account. By doing this we ensure that we start from the best possible position for creating value and ensuring future growth.
  2. Keywords that get customers
    The seeds of a PPC campaign. We don't just add every keyword associated with your products; we research, test alternative creative and ensure that you get the best quality traffic. The process doesn't just stop here, we constantly monitor the account so that we work the best performing words, ditch the worst and block out any bad searches you are showing up for.
  3. Our ads work with your keywords
    Google rewards this with cheaper clicks! We also use this area to best describe your products and offers (a lot of information to fit into 25 characters of title and 35 characters of body!) By doing these things we help to get the best quality traffic and reduce wasted clicks
  4. We don't use automated bidding tools and ad generators
    Although many areas of your site may be similar we find it's best to do things manually to avoid sloppy ad text and linking to the wrong areas of sites. We've all seen those ads for EBay saying things like "Buy Cheap Coffins", it's funny but we don't want that for our clients as it wastes money.
  5. We protect your brand properly
    Unlike some agencies we use Google, Yahoo and MSN so that you brand is protected on all the search engines you are connected to everyone who is searching for your products. Sometimes Yahoo and MSN are cheaper and sometimes they convert a lot better than Google - why miss out?